Lesen Sie hier die aktuellen Marktnews.
IAB Europe
- IAB Europe’s Interact 2018 showcases a unique mix of speakers looking to disrupt and reinvent digital advertising – an industry that contributes to €526 bn annually to the EU economy
- IAB Europe GIG: Working Paper on Data Subject Requests
- Taking Back Control: What’s In It For Publishers
- IAB Europe welcomes the Manifesto for Online Data Transparency released by WFA
- IAB Europe and IAB Tech Lab release cross-industry Transparency & Consent Framework for adoption
- IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework
- Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?
- IAB Europe webinar recording: Blockchain and its impact on the digital advertising ecosystem
- Bitte teilnehmen an der IAB Europe Umfrage «IAB Europe Attitudes to Programmatic Advertising Survey 2018»!
BVDW
- VR: Vom Storytelling zu sensorischen Narrativen
- BVDW begrüsst Vorschlag für Verordnung der EU-Kommission zu mehr Transparenz bei Plattformen
IAB INTERNATIONAL
- IAB Tech Lab releases open measurement software development kit for market adoption & launches compliance program to facilitate its proper use.
- Smartphone video is fastest growing online ad format
- If ad blocking is a villain, we need heroes to thwart it
STUDIEN UND REPORTS
- Mediafocus: Online-Werbemarkt Semester Report Online 2017/02
- Digitale Nutzung in Deutschland 2018: Abbildung der aktuellen digitalen Mediennutzung in Deutschland und Darstellung möglicher Trends, sowie Analyse des grundsätzlichen Verständnisses von Digitalisierung.
- Emarketer Location Intelligence Roundup
- Appnexus Whitepaper : «The Future of Trading»
Was Werbetreibende und Agenturen zukünftig von ihrer DSP erwarten - Group M: «The State of Digital»
WEITERE NEWS AUS DER DIGITALEN WERBEWELT
- EU-Datenschutz – «Die Werbewirtschaft wird sich neu erfinden müssen» (Quelle: Horizont)
- European regulators: We’re not ready for new privacy law (Quelle: Reuters)
- Warum auch für die Programmatic-Szene eine neue Online-Währung wichtig ist (Quelle: Horizont)
- Youtube & Co. EU einigt sich auf strengere Regeln zu Werbung und Jugendschutz (Quelle: Horizont)
- Marketers Outsource Programmatic More than Other Tasks. Managing tech and finding talent make bringing it in-house difficult. (Quelle: Emarketer)
- People Believe Ads Are Becoming More Intrusive – Users feel bombarded by too many ads (Quelle: Emarketer)
- Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018 (Quelle: Emarketer)
- Alexa, what’s the future of voice search? (aus Exchange)
- Transparency: The new most important role at agencies: Brand-safety officer (Quelle: digiday)
- Mobile Ad Spending to Surpass TV in 2018 – Nearly half of US paid media ad spending will go to digital channels (Quelle: Emarketer)
- Why Isn’t Everyone Living in an AR/VR World? Poor user experience among many hampering widespread appeal (Quelle: Emarketer)
- Blockchain: What Marketers Need to Know Now (Quelle: Emarketer)
- ‘There’s a myth that data kills creativity’: CMOs on technology, diversity and creativity (Quelle: The Drum)
- Digital Ad Spending Falls Behind Consumer Usage in Switzerland (Quelle: Emarketer)
- TMI: Some Consumers Regret Oversharing Online: Especially sensitive data like credit or debit cards (Quelle: Emarketer)
- Marketers Struggle to Agree on Viewability Definitions (Quelle: Emarketer)
