Research und News aus den Märkten
Lesen Sie hier die aktuellen News aus den Märkten.
INTERNATIONALE IAB NEWS
- IAB Europe: What is driving digital video advertising adoption? Final call. Have your say until Friday, 22nd December
- IAB Europe Study: AdEx Benchmark H1 2017 – online advertising continues double-digit growth
- IAB Europe Report: Attitudes to Programmatic Advertising 2017
- IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out
- MIXX Awards Europe 2018 now open for entries
- IAB Europe Research Awards 2018: now open for entries
- IAB Europe Virtual Programmatic Day 2017 Roundup
BVDW
- Deutscher Digital Award 2018: Einreichung ab sofort möglich
- Digital Trends: Umfrage zu digitalen Sprachassistenten
IAB US
- To Understand the Changing Landscape of Video Consumption, Take a Walk on the Vertical Side
- 56% of OTT Co-Viewers Report Talking About Brands & Products They See While Watching TV
STUDIEN & REPORTS
- BVDW Studie: Virtual and Augmented Reality in Automotive
- Emarketer Report: Storytelling in Sequence: How brands are creating more enganging messaging
- Studie von Deloitte: Mobile Payment wird immer beliebter und Kunden scannen Produkte gerne selbst
- Yext-Report: How Voice Search Changes everything
WEITERE NEWS AUS DER DIGITALEN WERBEWELT
- Neueste Zahlen aus dem Bundesamt für Statistik: Die Internetnutzung der Schweizer Bevölkerung nimmt zu
- Net-Metrix Profile: Mobile Angebote weiter im Aufwind
- Zenith Forecast: In der Schweiz wird 26 Prozent der digitalen Werbung programmatisch verkauft (aus Horizont)
- Zenith: Digital ROI catches up with fast-growing digital adspend
- Here’s How Mobile App Publishers Are Defending Against Ad Fraud (aus Emarketer)
- How Often Do Consumers Intentionally Click Mobile Ads? (aus Emarketer)
- Die 7 Top-Trends in der Virtual Reality (aus Netzwoche)
- Kantar Millard Brown: Media & Digital Predictions 2018
- Emarketer: Critical Challenges Roundup. Top marketing executives from brands and agencies discuss the critical challenges they face, from agency squeeze to millennials to emerging mobile platforms, and what they’re doing to overcome them.
- Cheatsheet: How marketers are planning for ‘post-cookie’ digital media (aus Digiday)