Lesen Sie hier die aktuellen Marktnews

IAB Europe

• Webinar – 15.Juni: Transparency & Consent Framework Mobile App Specs Ready For Adoption
• IAB Europe survey «What attitudes are shaping the future of programmatic advertising investment?» – Deadline 22. Juni – bitte teilnehmen an der
• Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns
• Interact 2018 in Mailand verpasst? Hier sind die Highlights
• IAB Europe Blog: Blockchains and their Scalability Trade-Off
• IAB Europe Blog: Publishers are still in control of their product and business models. GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.
• IAB Europe Blog: The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring

IAB INTERNATIONAL

• U.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017, Marking 86% Growth Year-Over-Year, According to IAB & PwC Research
• Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved the Function In-house, According to IAB Research

STUDIEN UND REPORTS

• IAB Europe research: AdEx Benchmark 2017 Study
  The European Digital Advertising market has doubled in size in 5 years.
• IAB Europe Report: Digital Brand Advertising and Measurement 2018
• Stiftung Werbestatistik Schweiz: Werbeaufwand Schweiz 2018 (Erhebung 2017)
• Online-Währungsstudie NET-Metrix-Profile 2018-1: SBB baut digitalen Vorsprung erneut aus
• Conversational Commerce: The Rise of Voice Assistants (Ecommerce Round-up)
• DMA: Global data privacy: What the consumer really thinks

WEITERE NEWS AUS DER DIGITALEN WERBEWELT

• Neues Schweizer Datenschutzgesetz kommt erst Ende 2019 (Quelle: Netzwoche)
• Will location-based marketing change in the era of GDPR? (Quelle: Mobile Marketer)
• How to Improve Your App’s Visibility, Organically (Quelle: Emarketer)
• How to Transform into a Modern Marketing Department (Quelle: Emarketer)
• eMarketer Unveils Latest Global Digital Users Figures
• Are Your Ads Being Seen? The 5 Factors of Ad Viewability (Quelle: Hubspot)
• ‘We believe in the hybrid model’: RTL is adding paid ad-free video services across Europe (Quelle: Digiday)
• Will creative agencies and consultancies merge to create ‚cagencies‚? (Quelle: Campaign)