Lesen Sie hier die aktuellen Marktnews
IAB Switzerland und IAB International
- Bitte teilnehmen an der Umfrage von Xaxis in Kooperation mit IAB Europe – Understanding the current and future impact of Artificial Intelligence
- Save the date – 23 April 2018
IAB Europe webinar: Blockchain and its impact on the digital advertising ecosystem - The Advertising Industry’s GDPR Transparency & Consent Framework
- Irish Advertisers First to Test IAB Approved Digital Ad Formats
- Making Stories Matter: Why Brands Must Create Content Not Ads
BVDW
- Addressable TV ‒ 6 Anforderungen an die Branche
- BVDW Data-Summit, 5. Juni in Berlin: Startklar für die Datenschutzgrundverordnung?
- VR: Vom Storytelling zu sensorischen Narrativen
STUDIEN UND REPORTS
- IAB Europe Report: Attitudes to Digital Video Advertising
- Whitepaper von Newbase: The Evolving Marketer
Five the key themes firmly set on the CMO agenda: revenue generation, customer experience, data, content and processes. - Econsultancy & Adobe Report : Digital Intelligence Briefing: 2018 Digital Trends
- Wundermann-Studie: Are you Future ready?
- What marketers want: Five strategic opportunities for 2018 (Report von RakutenMarketing)
- Goldmedia-Studie ermittelt erstmals Marktumsätze für Influencer Marketing in der DACH-Region
- Emarketer Influencer Marketing Roundup
Selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks. - Zenith’s Advertising Expenditure Forecasts : Unternehmen investieren mehr in digitale Werbung
- NET-Metrix: Anteil der mobilen Webbesuche legt weiter zu, Android wächst am stärksten
- An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest
WEITERE NEWS AUS DER DIGITALEN WERBEWELT
- The Challenges Publishers Face in Monetizing Digital Content (aus Emarketer)
- IAS launches first-to-market mobile in-app solution to protect brands in programmatic environments
- Better Data Analysis Is Critical to Improving Customer Experience
But the fragmentation of touchpoints makes that difficult (aus Emarketer) - Web Browsers Reject About Two-Thirds of Cookies (aus Emarketer)
- Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies (aus Adweek)